As the technology landscape continues to change on a daily basis, it seems that new and innovative devices pose either a potential demise or an opportunity for software and electronics companies alike. Adapting its brand positioning to the changing climate, …
Apple iBooks 2 for iPad Reinvents Textbooks
NEW YORK—January 19, 2012—Apple® today announced iBooks® 2 for iPad®, featuring iBooks textbooks, an entirely new kind of textbook that’s dynamic, engaging and truly interactive. iBooks textbooks offer iPad users gorgeous, fullscreen textbooks with interactive animations, diagrams, photos, videos, unrivaled …